SPLIO ACQUIRES TINYCLUES AND BECOMES THE FIRST INTELLIGENT CRM PLATFORM POWERED BY DEEP LEARNING (IA)
Paris, March 14, 2023 - Splio, a CRM specialist and publisher of the Individualization® Marketing SaaS platform, is very proud to announce the acquisition of Tinyclues, the SaaS predictive marketing specialist, based on Deep Learning.
This acquisition makes concrete the common ambition to enable brands to orchestrate simple and large-scale hyper-personalized marketing.
Splio equips more than 400 brands including Decathlon, Mr Bricolage, Cojean, Micromania, Smallable, Sud Express, Brioche Dorée and Orange, and has been developing its Individualization® Marketing solution since 2021. This solution, based on Machine Learning (AI), responds to the twofold challenge of today's CRM: personalizing the customer experience for each individual while offering marketers a simple solution for orchestration and large-scale management.
The technological power of Tinyclues' platform increases Splio's value proposition tenfold. Recently awarded at the Sammy Awards, Tinyclues is the most powerful predictive engine on the market, as it is the only one based on Deep Learning. It enables the automated processing of very large volumes of First-Party data to accurately predict customer behavior. More than a hundred brands use Tinyclues on a daily basis, including Veepee, Fnac, Accor, Samsung, Cyrillus, Chantelle, Tiffany & Co and SNCF Connect.
The acquisition of Tinyclues allows Splio to become the European leader in intelligent CRM, thanks to its Individualized Marketing® offer, which can be quickly and easily deployed in all industries and for companies of all sizes.
"AI has become the new standard for getting to know customers better or personalizing marketing communications on a large scale, regardless of industry or business size. Machine Learning-based Individuation® Marketing was a first response to these challenges. Tinyclues' platform, with the addition of Deep Learning, strengthens our leadership and offers us new growth opportunities, both sectorally and geographically," says Mireille Messine, CEO of Splio
"Splio and Tinyclues have long shared the same vision of CRM and the same ambition of "one to one at scale" for customers. Joining Splio allows our Deep Learning platform to express its full potential by enabling brands to do predictive marketing all the way to customer orchestration and activation." David Bessis, CEO of Tinyclues
Following this acquisition, Splio now has 250 employees in Europe and MEA and a portfolio of 500 corporate customers ranging from mid-sized companies to large groups from various industries (Retail, catering, telecoms, travel, hotels, leisure...), for an ARR of over €30m.
About Splio
Splio is a Martech company based in Paris. The company has 200 employees, including 90 in Product and R&D, and 5 offices in Europe and MEA. Splio publishes a SaaS Individualization® Marketing platform for B2C customer marketing professionals. Among a portfolio of more than 400 brands, ranging from mid-sized companies to large groups in four key industries (retail, e-commerce, restaurants, telecoms), we can mention Decathlon, Rue du Commerce, Mr Bricolage, Cojean, Micromania, Smallable, Brioche Dorée, Le Slip Français or Orange.
Splio evolves Marketing Automation into Individuation® Marketing to allow companies to activate and engage each of their customers on a case-by-case basis in a unique relationship thanks to AI. The Individuation® Marketing platform is based on an innovation without equivalent on the market, the arbitrage, in charge of transmitting every day in a 100% automated way the most relevant communication towards the most appropriate channel for each customer. The unique differentiator of this arbitration is to calculate the optimum from the company's stakes, their objectives and constraints, and the appetites of each of its customers.
Mireille Messine is Splio's CEO and Grégory Chapron the Co-CEO. The company counts among its investors Sofiouest, Ring Capital, BPI-FAN, Omnes, Seventure, Amundi PEF, BNP Paribas Développement and SWEN.
About Tinyclues
Tinyclues is a MarTech company that publishes a predictive marketing solution based on Deep Learning. The solution has been acclaimed by its users and is currently used by more than a hundred brands, including Veepee, Fnac, Accor, Samsung, Tiffany & Co and the SNCF.
Tinyclues' cutting-edge AI accurately analyzes First-Party data so that CRM teams can predict their customers' purchase intent and launch campaigns in minutes.
Tinyclues received the 2021 Sammy Award for "Product of the Year" and the Martech Breakthrough Award for "Best Enterprise CRM Solution" in 2021 and 2022. Tinyclues is listed as a "Vendor to Watch" in Gartner's Magic Quadrant for Digital Marketing Analytics and a "Cool Vendor" in the Multichannel Marketing Report. In addition, G2 has awarded Tinyclues "Users Love Us" and "High-Performer" certifications in 2021 and 2022.
Tinyclues' investors include ISAI, Elaia, Alven Capital and EQT Ventures.
Contacts
Splio : Sandra Fernandes | CMO | sfernandes@splio.com | M: +33 (0)6 46 46 43 16
Agence Nouvelles Graines : Clémence Rebours l c.rebours@nouvelles-graines.com l M: +33 (0)6 60 57 76 43